In a surprising departure from his usual casual style, Meta CEO Mark Zuckerberg has made headlines with his latest fashion choice: a luxurious $900,000 timepiece from Swiss manufacturer Greubel Forsey. This extravagant watch, made of white gold and limited to just three pieces per year, marks a notable shift in Zuckerberg’s wardrobe and highlights a growing trend among younger consumers.
The Meta billionaire’s new accessory adds to his impressive collection, which already includes a $1.2 million Patek Philippe. However, this move isn’t just about personal style—it reflects a broader cultural shift. Younger generations, particularly Gen Z, are increasingly drawn to mechanical watches, despite their reliance on smartphones for everyday tasks.
According to Depop, a popular secondhand fashion platform, searches for watches have surged by 34% in recent months. The platform suggests that in times of uncertainty, many are turning to nostalgic and traditional designs for a sense of comfort and timeless elegance.
This trend marks a significant change from the dominance of smartwatches, which once seemed poised to replace traditional timepieces. Instead, the classic appeal of analog watches is making a comeback. Social media platforms like TikTok are fueling this revival, with users showcasing their vintage and mechanical watches. Even established brands like Swatch are seeing renewed interest as consumers embrace the charm of older designs.
The resurgence of traditional watches is also being amplified by pop culture. High-profile events like the Golden Globes have become a stage for celebrities to flaunt luxurious, vintage-inspired timepieces, further boosting their appeal.
As Zuckerberg’s $900,000 watch demonstrates, the trend isn’t just about luxury—it’s about authenticity and timeless style. A new generation of watch enthusiasts is emerging, prioritizing craftsmanship and heritage over flashy technology. This shift signals a fascinating evolution in consumer preferences, proving that sometimes, the old ways still have plenty of time left.
