Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has joined forces with Salesforce (NYSE: CRM), the world’s top customer relationship management (CRM) provider, to help manufacturing and semiconductor companies unlock the full potential of artificial intelligence (AI). The partnership introduces three innovative AI-powered solutions: Semiconductor Sales Accelerator, Seller for the Future, and Digital Field Service. These tools aim to enhance sales efficiency, provide predictive analytics, and optimize field service operations.
A major hurdle for businesses adopting AI is the difficulty of managing data scattered across unstructured systems. By combining TCS’ industry expertise with Salesforce’s AI and cloud capabilities, the collaboration seeks to transform how manufacturing and semiconductor companies sell and service their products.
Indira Gillingham, Vice President of Alliances at Salesforce, emphasized the partnership’s potential, stating, “By leveraging TCS’ deep understanding of complex data landscapes and the power of TCS Crystallus™ on Salesforce, we are enabling customers to access advanced AI-driven insights through Salesforce Data Cloud.”
Key AI-Driven Solutions
1. Semiconductor Sales Accelerator
This solution draws on TCS’ 20+ years of industry experience to simplify technical data navigation for sales teams. It reduces sales cycle times, improves customer responsiveness, and enhances decision-making through AI-driven insights and automation.
2. Seller for the Future
This initiative provides sales teams with a comprehensive view of customer data, offering real-time insights, predictive analytics, and personalized recommendations. It helps businesses identify up-sell and cross-sell opportunities, shorten sales cycles, and boost revenue growth.
3. Digital Field Service
Using AI, IoT, and machine learning, this solution enables predictive maintenance, real-time diagnostics, and optimized scheduling. It minimizes downtime, reduces maintenance costs, and improves technician efficiency, leading to higher customer satisfaction.
Amit Bajaj, Salesforce Global Practice Head at TCS, highlighted the company’s commitment to innovation, saying, “Our collaboration with Salesforce reflects our dedication to delivering AI-driven solutions that create real business value for industries.”
About TCS
Tata Consultancy Services (TCS) is a leading provider of IT services, consulting, and business solutions, with over 56 years of experience supporting global enterprises in their digital transformation journeys. Known for its consulting-led approach and expertise in AI, automation, and cloud technologies, TCS operates through its Location Independent Agile™ delivery model, a benchmark in software development.
As part of the Tata Group, India’s largest multinational conglomerate, TCS employs over 607,000 professionals across 55 countries. The company reported consolidated revenue of $29 billion for the fiscal year ending March 31, 2024, and is listed on the BSE and NSE in India. TCS’ focus on sustainability and corporate responsibility has earned it a place in leading indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.