Mercedes-Benz India has signed a Memorandum of Understanding (MoU) with the Department for Promotion of Industry and Internal Trade (DPIIT) under the Ministry of Commerce and Industry. The partnership aims to foster innovation, sustainability, and entrepreneurship in India’s startup ecosystem. Through this collaboration, Mercedes-Benz India will provide startups, innovators, and entrepreneurs with access to essential resources such as infrastructure, mentorship, funding, and opportunities in international markets. The initiative aligns with India’s development goals, focusing on road safety, environmental sustainability, and societal progress.
The partnership will also leverage the Startup India initiative, helping to expand the program’s reach and encouraging more startups to participate. Mercedes-Benz India hopes to support both technological advancements and economic growth, further strengthening the entrepreneurial landscape in the country.
The DPIIT, part of the Ministry of Commerce and Industry, is responsible for formulating and implementing policies that drive industrial development, foreign direct investment (FDI), intellectual property rights (IPR), and business regulations. The department plays a crucial role in simplifying regulations and creating a conducive environment for startups and businesses. DPIIT oversees programs like Startup India, which provides funding, mentorship, and policy support for entrepreneurs, and Make in India, which encourages domestic manufacturing and attracts foreign investment.
In addition, DPIIT works on policies that promote sustainable business practices and innovation. The department regulates FDI policies to ensure transparency and ease of investment for international businesses in various sectors. DPIIT also protects intellectual property through initiatives such as the National IPR Policy, which enhances patent filing and enforcement. By creating a supportive business environment, the department contributes to India’s economic growth and industrial development.
Mercedes-Benz India, which marked 30 years of operations in India in 2024, has been a pioneer in the country’s luxury car market. The company’s production facility, located in Chakan, near Pune, spans more than 100 acres and was established in 2009. With an investment of over INR 3,000 crores, the facility plays a key role in Mercedes-Benz’s global production network and has the largest production capacity among any luxury carmaker in India.
The company leads the industry with the largest network of over 100 touchpoints. Through its exclusive AMG Performance Centres, Mercedes-Benz strengthens its position with the AMG performance sub-brand. Its product lineup includes locally produced models such as the A-Class, C-Class, E-Class Long Wheelbase, S-Class, and the Mercedes-Maybach S 580 limousine. Additionally, Mercedes-Benz India offers electric vehicles like the EQS 580 sedan and the EQS SUV 580, making it the only luxury brand in India to locally manufacture two Battery Electric Vehicles (BEVs).
