Pioneer Corporation has announced plans to begin manufacturing in-car products in India by 2026. This move marks an important step in the company’s expansion into one of Asia’s fastest-growing automotive markets. The decision follows the establishment of a research and development center in India in 2023.
The company’s initial focus will be on producing Display Audio products for car manufacturers. However, there is potential for future growth, with plans to expand the production range to include a variety of in-car products for both original equipment manufacturers (OEMs) and the retail market. Pioneer will partner with local contractors to set up the necessary production facilities.
Shiro Yahara, President and CEO of Pioneer Corporation, explained that local manufacturing will enable the company to better serve Indian automakers. It will also help Pioneer strengthen its presence in the country. The company’s long-term strategy includes building a comprehensive value chain in India, covering business-to-business sales, research and development, manufacturing, and post-delivery support. This will improve flexibility, reduce delivery times, and enhance after-sales services.
Aniket Kulkarni, Managing Director of Pioneer India Electronics Pvt. Ltd., highlighted that local production will allow Pioneer to form closer relationships with Indian automotive manufacturers. This expansion aligns with India’s “Make in India” initiative, which promotes domestic manufacturing and contributes to growth in the country’s automotive sector. Pioneer’s shift toward local manufacturing is also in line with the company’s goal of becoming a solutions provider in the mobility industry.
Pioneer India, a subsidiary of Pioneer Corporation, Japan, was established in 2008. The company specializes in car audio and video products, offering items such as speakers, amplifiers, and car audio-visual solutions. In line with Pioneer’s global vision, “pursuing innovations one after another,” Pioneer India is dedicated to delivering advanced products that enhance the entertainment experience.
Founded in 1938 by Nozomu Matsumoto in Tokyo, Japan, Pioneer began with a passion for high-quality audio speakers. Matsumoto started by repairing and manufacturing speakers in his garage, which eventually led to the creation of a globally recognized brand. Over the years, Pioneer has expanded its product offerings, becoming a leading manufacturer of audio and video equipment used in homes, cars, and businesses. Despite nearly 70 years of growth, the company’s core passion for exceptional audio and video products remains unchanged. From research and development to product quality assurance, Pioneer continues to push forward in delivering unparalleled entertainment experiences.
