As summer temperatures continue to rise each year, staying cool has become a growing challenge. Air coolers, often considered a cost-effective alternative to air conditioning, remain underutilized in India due to a lack of awareness. To address this gap, Crompton has introduced its latest line of air coolers – the Aura, Avancer, and Jedi series – designed to deliver efficient cooling, portability, and convenience for everyday use. Whether you’re looking to stay cool while sleeping or working from home, Crompton’s new air coolers aim to provide comfort in any situation.
Tailored Cooling Solutions for Every Need
Crompton’s newly launched air coolers cater to a variety of needs, offering effective solutions for different room sizes and preferences.
Aura Series: Ideal for larger spaces, the Aura Series features a powerful fan blade that ensures strong airflow, keeping rooms cool even during the hottest days. It includes an ice chamber to speed up the cooling process and an Everlast Pump that is resistant to hard water. The high-density honeycomb pads provide consistent and long-lasting cooling, making this series a great choice for any home.
Avancer Series: Designed for medium to large rooms, the Avancer Series offers an efficient and steady cooling experience. Its sharp fan blade, coupled with a 4-way air deflection system, guarantees an even distribution of cool air across the space. Like the Aura, it also features an Everlast Pump for durability in hard water conditions and high-density honeycomb pads for intense cooling. Additionally, its autofill function and water level indicator make it a convenient option.
Jedi Series: Also suitable for medium to large rooms, the Jedi Series provides a steady airflow with an efficient fan blade. It includes an ice chamber to accelerate cooling and an Everlast Pump to handle hard water, similar to the Aura and Avancer models. High-density honeycomb pads ensure long-lasting, reliable cooling, creating a comfortable environment even in extreme heat.
Crompton’s Commitment to Quality and Innovation
Malhar Vadke, Vice President of Large Domestic Appliances at Crompton Greaves Consumer Electricals Ltd, highlighted the company’s dedication to innovation and quality. “At Crompton, we are committed to offering solutions that tackle everyday challenges while maintaining high standards of reliability. With summers becoming more intense, the need for durable and effective cooling options is clear. Our new Aura, Avancer, and Jedi series are designed to provide powerful airflow, portability, and durability. Built with advanced features and high-quality materials, these coolers offer lasting performance, making them a valuable addition to any home.”
Availability and Legacy
Crompton air coolers are now available through authorized retail outlets across India and on major e-commerce platforms. With over 85 years of experience, Crompton Greaves Consumer Electricals Ltd. is a leading name in the fan and residential pump industry. The company has earned a reputation for producing innovative products that meet the evolving needs of modern consumers, including high-performance fans, pumps, lighting solutions, water heaters, and home appliances. Crompton continues to prioritize energy efficiency while maintaining a strong dealer network and exceptional after-sales service across the country.
Recognition and Achievements
Crompton’s focus on energy efficiency has garnered several accolades, including the National Energy Consumer Awards (NECA) from the Bureau of Energy Efficiency (BEE). Recently, the company was also honored with the Best Brand of the Decade 2021 award by Herald Global and BARC Asia, solidifying its position as a leader in the consumer electrical market.
