BKT, the leading off-highway tire manufacturer, has announced the appointment of Ludovic Revel as President of Global OEM, effective immediately. Revel will report directly to Lucia Salmaso, Managing Director of BKT Europe.
Revel’s appointment marks a strategic move for the Indian multinational, aiming to bolster its growth within the Original Equipment Manufacturer (OEM) channel and enhance its brand visibility among major players in the agricultural, industrial, and earthmoving sectors. With nearly three decades of experience in the off-highway tire market, Revel has a proven track record at leading global companies, where he successfully executed business development plans and achieved both medium- and long-term financial objectives.
In his new role, Revel will spearhead a dedicated team focused on expanding BKT’s presence in the OEM sector. This initiative will include exploring new markets and identifying business development opportunities to drive growth.
“It is an honor for me to join a company deeply rooted in strong traditional values while maintaining a robust international outlook and clear strategic ambitions,” Revel stated. “Our new strategy will prioritize building long-term relationships with OEMs worldwide, fostering a shared vision, and ensuring open and transparent communication to enhance customer satisfaction and drive success in the global OEM channel.”
Rajiv Poddar, Joint Managing Director at BKT, emphasized the significance of Revel’s appointment during this critical time for the industry. “Ludovic’s arrival is a major enhancement to our team. Under his leadership, BKT will not only tackle market challenges but also position itself as a trusted partner in the global off-highway tire industry. His extensive experience and guidance will be pivotal in our expansion efforts and in solidifying our global presence as we strive to achieve new and ambitious milestones.”
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