KHL’s newly launched Content Studio is marking a successful debut, having produced original content for over 20 industry clients in just six months. Officially launched in April 2024, the division has generated a variety of materials, including articles, whitepapers, blogs, social media posts, and has hosted webinars and live events.
Surpassing its initial targets ahead of schedule, the Content Studio is now focusing on expanding its resources as it prepares for growth in 2025.
The studio has attracted business from clients across North America and Europe, delivering content that is strategically promoted to target audiences through KHL’s established brands.
Mike Hayes, head of content for the division, emphasized the importance of KHL’s 30 years of editorial expertise in crafting impactful client content. “We leverage our extensive industry experience to create in-depth technical articles and scripts for live events that resonate with our audiences,” he explained.
With a mission to provide valuable insights that challenge conventional wisdom, the Content Studio tailors its approach to meet the real-world challenges faced by equipment buyers and users.
Milla Nurmikko, director of Content Studio, attributes the division’s rapid success to a clear demand for relevant messaging in an industry facing increasing pressures. “With a reach of over half a million industry professionals across sectors like construction, power, quarrying, mining, demolition, access, and equipment rental, we understand the evolving challenges our clients face,” she said.
She noted that businesses are keenly interested in guidance on issues such as equipment electrification and navigating changing climate regulations. “Content Studio is uniquely positioned to deliver strategic content campaigns that provide long-term benefits and align seamlessly with our clients’ marketing and communication strategies.”
Related topics:
