As millions of devotees and visitors gather for the Maha Kumbh 2025, one of the world’s largest cultural and religious events, Coca-Cola India is leading efforts to promote environmental sustainability through its ‘Maidaan Saaf’ campaign. The initiative, launched in partnership with the PHD Rural Development Foundation (PHDRDF) and the Prayagraj Mela Authority (PMA), focuses on maintaining cleanliness and encouraging eco-friendly practices during the massive gathering.
A key part of the campaign is the distribution of 21,500 jackets made from recycled PET plastic. These jackets are designed for sanitation workers, boatmen, and waste management volunteers. They serve multiple purposes: ensuring safety, making it easier to identify workers, and promoting the use of recycled materials. Specifically, 10,000 jackets have been provided to sanitation workers, 10,000 life jackets to boatmen operating 4,000 boats, and 1,500 jackets to volunteers managing waste.
Coca-Cola India has also installed 1,000 changing rooms along the river ghats, constructed from recycled multi-layer plastic waste. These rooms are designed to offer privacy and proper ventilation. Additionally, they feature artwork by well-known Indian artists, turning the spaces into educational tools that highlight the importance of waste segregation and recycling.
Saloni Goel, Senior Director of ESG Value Creation at Coca-Cola India, emphasized the campaign’s broader mission. “Our aim is to drive lasting change by embedding sustainability into large-scale events like the Maha Kumbh 2025,” she said. “The ‘Maidaan Saaf’ initiative shows how innovative solutions can turn waste into valuable resources, inspiring visitors to adopt eco-friendly habits.”
To further support sustainability, Coca-Cola has introduced hydration carts along the ghats, equipped with bins for collecting used bottles. Reverse Vending Machines (RVMs) have also been placed at key locations to encourage the recycling of PET waste.
Through the ‘Maidaan Saaf’ campaign, Coca-Cola India is demonstrating how faith and environmental responsibility can go hand in hand. The initiative sets a global example for making large cultural events more sustainable and eco-conscious, proving that even the biggest gatherings can leave a positive impact on the planet.
