Toyota Kirloskar Motor (TKM) has successfully wrapped up its Toyota Safety Education Programme (TSEP) in Delhi, reinforcing its commitment to road safety. The event, themed “Road Safety – My Right, My Responsibility,” took place at KV No. 2 Cantonment, Dr. Sarvapalli Auditorium, and saw the participation of key dignitaries, including Rajnesh Singh, Director of the Ministry of Heavy Industries, and S.K. Singh, Deputy Commissioner of Police (Traffic). Senior TKM leaders, including Vikram Gulati, Country Head and Executive Vice President – Corporate Affairs and Governance, were also present.
The programme aims to educate young road users and empower them to become road safety advocates in their communities. This initiative is part of TKM’s broader goal to reduce road fatalities by teaching safer road practices to future generations.
After a successful launch in Bangalore, TSEP expanded to Delhi and will continue with sessions in Bangalore on February 8 and Mumbai on February 11. By 2025, the programme aims to reach over 70,000 students and 600 teachers across 140 schools in India, showcasing TKM’s dedication to road safety education.
The Delhi event featured creative activities like poster-making, skits, songs, and video presentations, allowing students to propose innovative solutions for road safety. An awards ceremony recognized outstanding participants, highlighting their contributions to the cause.
The programme has already shown significant impact, with participant awareness rising from 39% to 60%. Each participating school has also established Road Safety Clubs, led by teachers, to ensure continuous engagement and peer-to-peer learning.
TKM’s “Real World Safety” approach combines safe vehicle production, user education, and traffic environment improvements to address India’s road safety challenges. Since its launch in 2007, TSEP has reached over 800,000 students nationwide, promoting a “Child to Community” model that encourages students to advocate for road safety in their families and communities.
The programme also trains teachers in road safety, enabling them to guide students effectively and integrate road safety into school curricula.
Rajnesh Singh, Director at the Ministry of Heavy Industries, praised the initiative, saying, “Road safety is a critical issue in India, and programmes like TSEP are essential for shaping responsible road users. By educating young people, we can create safer roads for everyone.”
S.K. Singh, Deputy Commissioner of Police (Traffic), added, “Road safety is a collective responsibility, and education is key. TKM’s programme empowers students to advocate for road safety, extending its impact beyond schools into communities.”
Vikram Gulati of TKM emphasized, “Safety is a core value at TKM. Through TSEP, we aim to nurture responsible road behavior among youth, ensuring long-term benefits for communities. The creativity and enthusiasm shown by students today prove that education is vital for meaningful change.”
TKM’s TSEP continues to make strides in building a safer future for India’s roads.
