TVS Motor Company (TVSM), a leading global manufacturer of two- and three-wheelers, has teamed up with Gujarat Tourism to enhance the Rann Utsav experience by combining motorcycling, adventure, and cultural heritage. As part of this collaboration, TVSM has introduced two special ‘Rann Utsav’ edition motorcycles based on the TVS Ronin, showcasing Gujarat’s artistic traditions through modern design.
Rann Utsav, a key driver of tourism-led economic growth, plays a significant role in supporting the vision of Viksit Gujarat for Viksit Bharat, aligning with the Prime Minister’s Viksit Bharat @2047 initiative. The festival has become a platform to celebrate India’s cultural heritage while promoting sustainable development through tourism.
Vimal Sumbly, Head Business – Premium at TVS Motor Company, shared his thoughts on the partnership: “At TVS Motor Company, we believe in blending lifestyle, adventure, and culture with motorcycling. Rann Utsav offers the perfect opportunity to showcase this unique combination. The ‘Rann Utsav’ edition of the TVS Ronin motorcycles honors Gujarat’s vibrant traditions by incorporating local artistry into their design. This initiative reflects our dedication to celebrating the joy of riding while supporting India’s tourism industry.”
Rajender Kumar, Secretary of Tourism, Devasthanam Management, Civil Aviation & Pilgrimage Departments, Sachivalaya, Gandhinagar, added, “Rann Utsav has grown into one of India’s most iconic cultural festivals, attracting millions of visitors and highlighting Gujarat’s heritage and the stunning White Rann to the world. This partnership with TVS Motor Company demonstrates how tradition and innovation can come together to create something extraordinary, further establishing Gujarat as a top tourism destination.”
Through this collaboration, TVS Motor Company and Gujarat Tourism aim to create an immersive experience for motorcycling enthusiasts, cultural lovers, and adventure seekers, making Rann Utsav a truly unforgettable celebration.
About TVS Motor Company
TVS Motor Company (BSE: 532343, NSE: TVSMOTOR) is a globally renowned manufacturer of two- and three-wheelers, committed to advancing sustainable mobility. With four state-of-the-art manufacturing facilities in India and Indonesia, the company builds on a century-long legacy of trust, innovation, and customer-focused values. TVS Motor is the only two-wheeler manufacturer to have won the prestigious Deming Prize, highlighting its dedication to quality and continuous improvement. Its products consistently rank high in J.D. Power’s Initial Quality Study (IQS) and Automotive Performance, Execution, and Layout (APEAL) surveys, solidifying its leadership in the industry.
Customer satisfaction remains a top priority for TVS Motor, as evidenced by its No. 1 ranking in J.D. Power’s Customer Service Satisfaction Survey for four consecutive years. Beyond two-wheelers, the company’s UK-based subsidiary, Norton Motorcycles, is one of the world’s most iconic brands. Additionally, its subsidiaries in the personal e-mobility sector—Swiss E-Mobility Group (SEMG) and EGO Movement—are leaders in Switzerland’s e-bike market. Operating in over 80 countries, TVS Motor is dedicated to delivering exceptional customer experiences and shaping the future of sustainable transportation.
